Finding your way in the wilderness
An on-brand custom signage system for the Antwerp Zoo
The Antwerp Zoo, one of the oldest wildlife parks in the world, was looking for on-brand signage that could easily adapt to the constant changes in the animals' accommodation.
We developed a flexible system for general wayfinding and signing of the animals in the style of the iconic brand. We designed it in a way that the team would quickly get used to, and made it weatherproof and exciting for younger visitors.
The result was a more streamlined visitor flow and enhanced brand experience.
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