Masters in Retail

Corporate Identity for Retail Partners Colruyt Group

Retail Partners Colruyt Group is the specialist in collaborating with the self-employed for the franchised stores of Spar, Alvo, and Mini-Market. The company ensures that these stores, which are run on an independent basis, are given the right support for success.

We also worked this supporting nature into their brand identity, brand story, and corporate identity with their recognisable logo inspired by flying geese, as a symbol of the strong focus on collaboration and teamwork.

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