A consistently distinctive brand identity for a school network
Kogeka, a consortium of schools, was looking for a way to create more unity. Each school has its own identity and branding, so to keep each individual identity in mind, we talked with each school to define their value propositions and brand identity. Together with an internal panel, we created a clear brand architecture and a suitable brand identity for the parent organisation that would allow each separate school to keep their distinctive character while fitting under the new umbrella brand.
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