The third generation leaves their mark

A seamless brand refresh for Lannoo publishers

Publishing company Lannoo is one of the largest publishers in Belgium with activities in Belgium and the Netherlands.

When the third generation took over the family business, one of the first initiatives was to give the brand a small makeover.

That's why we developed a new logo that bridged the previous generation and the rich history of the company by keeping the letter L as tribute to the family, taking the boat from the previous logo, and combining them with the idea of an open book as a reference to their products.

The new logo and the updated brand identity ensured a seamless switch from one generation to the next for the target audience.