The bank for not just anyone

Repositioning the Bank J. van Breda & C brand

What started as a request to refresh the signage of their offices, quickly escalated during the scoping workshop to a repositioning of the entire brand.

Thanks to an update of the visual identity and a new office signage system based on the new brand strategy, the Bank of Breda is positioning itself between retail and private capital banks to be able to attract a wider audience.

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