Shaping the future of computer vision solutions

A visionary brand identity for Apixa

Brand & Design StrategyBrand Experience & ActivationBrandTech & Design AutomationDigital Product DevelopmentProduct & Service Design
Brand Strategy & Design
Brand Strategy & Design

Apixa, former Vision++, uses computer vision hard- and software to build products and improve processes. Seeing that the industry is rapidly evolving, it was time for a rebrand. After defining their brand personality, the result is a new name and a more suited and tech-savvy brand identity based on a system of pixels as a visual nudge to the computer vision industry. This new style also better fits the heritage and values of the company and its employees.

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