Corporate identity and brand architecture for Cartamundi
Cartamundi is the world leader in card and board games, with more than 13 factories and over 2500 employees involved in supporting the brand.
Due to rapid growth and numerous acquisitions, they needed a strong umbrella brand that could easily be implemented by the new subsidiaries.
We focused our efforts on refreshing the brand and product architecture, and designed a custom brand identity with an extensive corporate identity that would keep both the Holding Group and its products recognisable.
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