Working with Brands & Friends

Brand identity for Juttu, not just a store

Brand & Design StrategyBrand Experience & ActivationBrandTech & Design AutomationDigital Product DevelopmentProduct & Service Design
Brand Strategy & Design
Brand Strategy
Naming
Logo Design
Brand Experience
Graphic Design
Brand Architecture
Brandscaping
Brand Strategy & Design
Brand Strategy
Naming
Logo Design
Brand Experience
Graphic Design
Brand Architecture
Brandscaping

Juttu is a sub-brand of A.S. Adventure, created from the growing fashion supply that weakened the outdoor brand positioning of the mother brand.

We created a distinctive logo and the "Brands & Friends" slogan. We also translated the concept to an appropriate corporate identity for the new brand.

Meanwhile, the brand has its flagship store on the Meir in Antwerp and opened 6 other stores across Belgium.

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