Working with Brands & Friends

A telling brand identity for not just a store

Juttu is a sub-brand of A.S. Adventure, created from the growing fashion supply that weakened the outdoor brand positioning of the mother brand.

We invented a distinctive brand strategy around brands with stories and translated this to the name (Juttu = Finnish for Story) and the "Brands & Friends" slogan. We also translated the concept to an appropriate corporate identity for the new brand.

Meanwhile, the brand has its flagship store on the Meir in Antwerp and opened 6 other stores across Belgium.

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