A telling brand identity for not just a store
Juttu is a sub-brand of A.S. Adventure, created from the growing fashion supply that weakened the outdoor brand positioning of the mother brand.
We invented a distinctive brand strategy around brands with stories and translated this to the name (Juttu = Finnish for Story) and the "Brands & Friends" slogan. We also translated the concept to an appropriate corporate identity for the new brand.
Meanwhile, the brand has its flagship store on the Meir in Antwerp and opened 6 other stores across Belgium.
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