Upcycling bikes with a story
A spirited brand for a helpful bicycle shop
We worked with Wielredders, a non-profit second-hand bike shop, to create their brand from start to finish. Their heroic initiative to give the lost bicycles of Antwerp a second life inspired us to create a bold brand strategy, a memorable brand name and identity, and a clear website that appeals to Antwerp's vibrant student community. On top of that, we even took care of the branding of their physical store.
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