The evolving brand identity of the Institute of Tropical Medicine
The ITM has been committed to improving health in the South and at home for more than 110 years, through training, research, and healthcare organisations.
They wanted to modernise their visual identity. It needed to be more applicable for digital purposes, and offer optimised readability and recognisability, to attract more international students.
We updated their visual identity while respecting the institute’s rich heritage. By keeping only the core parts of the symbol and updating their typeface, we simplified the logo and optimised readability across various media. Moreover, we defined a brand new and fresh colour palette, and created a multimedia grid.
ITM also uses Kadanza to offer their employees all kinds of brand assets, from logo files to a wide range of images.
With the help of Kadanza’s smart templates, employees with no particular design skills can create different kinds of marcom materials.
The result is an iconic, stylish, and consistent brand identity known all over the world.
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