A new brand identity for Collibri Foundation
Collibri Foundation is an umbrella brand for the Fair Trade and charity initiatives of Colruyt Group. The organization focuses on supporting educational projects for young people in difficult situations in Belgium and developing countries.
Collibri Foundation wanted to be a bolder brand yet retain the endorsement from its mother brand.
We worked to update the corporate identity and communication elements to have a simpler brand, and still subtly retain the link to Colruyt Group.
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