VIB

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Branding

VIB conducts groundbreaking research in life-critical scientific fields. The institute employs around 1,900 researchers, organized into dozens of research groups spread across various research centers integrated within theFlemish universities.

VIB needed a strong, consistent brand identity that could be recognized across all research centers, fields, and initiatives. This uniform look also had to be clear and impactful enough so that both internal and external stakeholders - a target audience of thousands with diverse profiles - could resonate with it.

Together with VIB, we created a dynamic and recognizable visual identity that is embraced throughout the organization. The highlight of it all? The extensive annual report, in which we presented the results of in-depth research in a clear and visually impactful way. 

Through a clear brand guide with custom branding formulas, we ensured a consistent look and feel, giving VIB a distinctive, versatile, and unified appeal.

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