Pink Ribbon

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Webdesign & development

Pink Ribbon is the Belgian non-profit organisation working to improve medical treatment for breast cancer and increase the quality of life of (former) patients. Its operation rests on five pillars: awareness, prevention, early detection, psychosocial support for (former) patients & their loved ones, and research.

With their extensive online information database, Pink Ribbon aims to position itself as the most trusted source for information concerning people with breast cancer and their loved ones. The many ways to support the non-profit organisation also had to be clarified, including the addition of a new webshop. The brand received a gentle visual update with new colours and typography, tailored to the target group and the reassuring effect that Pink Ribbon wants to have on them.

The new website assembles a huge amount of content in a clear and inviting way. We integrated a Snipcart webshop, made the information database accessible from three entry points for different user profiles, added three language options and restructured the information based on the previous site. Pink Ribbon now has the aura that matches its reputation: the most trusted reference for breast cancer patients and their loved ones in Belgium.