A new face for the Belgian safety sector

Arxia
Branding

A mockup of the Arxia brochure.

Arxia is the leading professional federation for the Belgian private security sector. In an environment where safety is the top priority, Arxia is at the forefront of various security companies and training institutions. They represent a diverse range of services that are tailored to changing social needs.

Arxia, formerly known as APEG-BVBO, recognized the need for change. There was uncertainty. For example, the bilingual name often caused confusion and the explicit abbreviation “Professional Association of Security Companies” was sometimes restrictive. Organizations that were active on the periphery of the security sector did not always feel represented under this name. Under the guidance of our strategic team, Arxia embarked on a transformative journey to reshape its identity.

Together, over several sessions, we developed a compelling story that highlights Arxia's commitment to safety for everyone. This led to a new identity, with a fresh brand name and a powerful slogan. It shows how Arxia is committed to protecting communities and building a safer future.

A selection of our projects

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Our collaboration with KAN for our rebranding has been excellent. We couldn't have imagined a better partner. Their creativity and professionalism have led to a result that we are extremely proud of. They were able to perfectly translate our vision and mission into a strong brand identity.
Filip Smeets
CEO