Syrox–Branding & product launch
Axalta Coating Systems is a leading manufacturer of paint and coating solutions, known for its commitment to sustainability and innovation. The company provides premium products for vehicle repair, prioritizing color precision and technological progress. Innovation is a key driver for the company, and they are committed to ongoing enhancements in their products and technologies.
Axalta introduced a groundbreaking new product, a compact system that offers both quality and efficiency for smaller body shops. Designed for cost-effective and user-friendly repairs, this product needed a strong identity that reflected its innovative nature. The challenge was to create a powerful name and develop a visual style that expressed the core values of the product. In addition, an automated packaging system was needed to enhance the brand experience.
Together with Axalta, we developed the name Syrox, which perfectly reflected the no-nonsense and robust nature of the product. The branding was further enhanced by a striking visual style and the implementation of an automated packaging system. The launch of Syrox was supported by a powerful image video that effectively showcased the product. This resulted in a successful international launch and rapid acquisition of market share.
Axalta introduced Syrox, an innovative refinish paint that excels in simplicity, durability and cost-effectiveness for car repairs. KAN developed a brand identity and powerful name for this product line. In addition, we developed a complete visual corporate identity and created a powerful image video, with which the product carried out a successful international marketing campaign.
A selection of our projects
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