Illustrations–Illustrations for safe, healthy work environments
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IDEWE is a Belgian company focused on workplace prevention and professional wellbeing. They support businesses with in-depth, tailored, and science-based advice to ensure safe and healthy work environments. Their experts take a 360° approach to prevention, covering occupational safety, healthcare, mental wellbeing, and ergonomics. These thoughtful, sustainable services are not only central to their core offering but also to their brand identity.
IDEWE offers a broad range of training programs aimed at making workplaces safer, healthier, and more enjoyable. While their communication is grounded in scientific expertise, it also needs to be engaging and easy to understand for a wide audience. The challenge was to develop a visual toolkit that resonates with employees from all backgrounds, from manual workers to office staff, while staying closely aligned with the core values and identity of IDEWE.
Our solution: a custom illustration style created specifically for IDEWE – clear, contemporary, and accessible, featuring a custom character that immediately draws you in. This style became the visual thread running through all their communications, making them more relatable and accessible to their target audience. It’s highly versatile, used across everything from first-aid courses to workshops on inclusive communication and mental health awareness campaigns. Rather than being tied to a single service, it was tailored to the full IDEWE universe. We even gave existing materials an upgrade and introduced new ways of visualizing often quite abstract concepts in a clear and approachable way. A well-chosen illustration can make even the most complex topics instantly understandable. This revamped style also laid the groundwork for eye-catching animations, infusing extra energy into their ‘workplace communication’ campaign.
A practical and imaginative visual upgrade of the IDEWE communication toolkit.
To give IDEWE’s branding a more human touch, we created a distinctive illustration style. This style is applied in different formats: digitally, in animations, on posters, and in training materials. The illustrations help create a warm and approachable brand identity, making IDEWE’s various applications even more effective.
A selection of our projects




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