Branding
with meaning

A logo is just one visual element of a brand. A brand is the sum of everything people think, feel and experience when they come into contact with your organisation. It includes identity, tone of voice, behaviour and the overall experience.

Good branding builds recognition, trust and emotional connection. It clarifies what you stand for, helps you stand out from competitors, and increases the perceived value of your product or service.

Absolutely. Even (or especially) when you’re still small, you need a clear identity to be credible and recognisable. A strong brand grows with your business and creates clarity for both customers and employees.

Branding is the process of building a brand from scratch. Rebranding is about redefining or updating an existing brand to better reflect a new strategy, target audience or market context.

A brand strategy typically includes brand positioning, mission & vision, core values, personality, tone of voice and brand architecture. It forms the foundation for all communication and design.

Branding is who you are. Marketing is how you bring that to the world. Branding creates your identity and foundation, while marketing shares it with the right audience through campaigns, channels and activations.

You can, but it’s not ideal. Without a solid brand strategy, marketing often lacks consistency and direction. Branding should come first — even in a simplified form — to make your marketing more effective.

Most branding projects follow these phases:

1. Strategic workshop(s)
2. Design of visual and verbal identity
3. Delivery of clear brand guidelines
4. Rollout of branded assets across all relevant channels, online and offline
5. (Some projects also include brand activation or brand management tools.)

It depends on the scope. A full strategy + identity + assets typically takes 2 to 3 months. Smaller or modular projects can move faster.

Costs vary depending on complexity, size and deliverables. Prices differ between start-ups, SMEs and larger organisations. Clear scope, expectations and deliverables are key.

Yes, but we recommend starting with the strategic foundation. Otherwise, you risk creating visual elements without a clear direction — which often leads to inconsistency later.

Definitely. We provide tools, templates, brand management support, digital systems (like brand portals), and training for your team if needed.

We work with clients in Belgium and far beyond. We’re used to working across different languages, markets and cultures.

We work with start-ups, scaling businesses and large organisations — both B2B and B2C.

Sectors include research, banking, education, real estate, pharma, and many more.