Brand guidelines, digital asset management and smart templates
Colruyt Group is a Belgian family-owned retail group that, over three generations, has grown to nearly 33,000 workers, active in three countries. The group still has the strengths of a family business, such as passion, expertise, simplicity, and efficiency. They aim for sustainable growth, with respect for health, society, animal welfare, and the environment. Over the years, KAN has created many brands for the Colruyt Group, including the group's corporate identity. To better manage that multitude of brands and assets, we built their brand platform, which also includes an engine to create office signage. We also helped their communication department with the setup of smart templates, to create print materials for their retail brands and branches.
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