The complex made clear


Copywriting and illustrations get the job done for IxorTalk

January 29, 2015

IxorTalk is a brand new product from software developers Ixor which allows existing infrastructures to communicate with each other within a smart environment. The company was faced with the challenge of clearly positioning this innovative but rather abstract product in the market. KAN took on this translation exercise and invented a simple communication concept, which helps Ixor to convince potential clients of the power of their product. 

 

The name IxorTalk was first translated into a simple logo, after which the rest of the communication tools were developed. The copy had a key role to play. KAN chose a clear concept which explains what IxorTalk does in one question. The copy, in conjunction with the almost childishly simple illustrations, creates the context in which the product is used, and makes the link to familiar, everyday situations for which IxorTalk can provide added value.