Standing the test of time


A strong identity for one of Belgium's largest financial institutions

September 16, 2014

Commissioned by KBC, Kandesign has developed the new corporate identity for the merger of Kredietbank, Cera Bank and ABB Insurance.

Apart from the new logo design, this extensive project included the development of numerous identity applications: stationery, various publications and forms, as well as the total redesign of exterior signage for KBC bank and insurance branch offices.

To efficiently organise the entire project, and to allow access to the new designs by as many participants as possible, the entire development and standardisation of all identity elements has been bundled into an interactive design manual, accessible via the internet.