Signage with stopping power


A universally applicable signage system for Cromax

September 18, 2014

. The new visual identity of Axalta and Cromax, KAN designed a custom signage system that is universally applicable. First, for the Cromaxbrand.

 

For the design of the external signage, the focus was on stopping power, coupled with clear brand architecture: seamless integration of the various loyalty programmes, the possibility of customisation for the distributor, the importer and the bodyshop, while in keeping with the overall Cromax look and feel. And all this in a sleek, modern but also timeless design.

 

The internal signage of the Cromax training centers was designed in such a way as to follow the path of the different visitors. The signage is part of the architecture of the building in an almost organic way but still delivers added-value in terms of branding. It also offers extra information that Cromax wishes to give to its visitors in the context of their training center. The modular aspect of the system guarantees a durable solution with the future in mind. Parts can be replaced in no time and with limited cost. Screens and other digital gadgets can, in the short or long term, be integrated into the signage system.

 

With this project, KAN delivered not only the design but also a specification sheet with the complete guidelines for the new Cromax system, as well as graphic guidelines and production specifications. These work in combination to allow Cromax to entrust the production of the signage to producers in other countries. The training center in Mechelen is the pilot project that will serve as the standard for the international rollout. Cromax has recently opened a new training centre in Welwyn Garden City, in the UK, and here too, KAN had the privilege of designing the internal signage of the new building.