A smart brand rollout

Vlerick starts the new academic year with a clear graphic identity

September 04, 2014

After an initial round of consultations, Kandesign was selected by the Vlerick Management School to take a closer look at their publications. The aim was to bring a clear consistency to the various brochures, as wel as improving the segmentation of the educational offer: Degree Programmes, Executive Education and Research for Business. The Vlerick Corporate style and what is known as the company-specific offer were also included in the exercise. This project should ultimately result in a coherent and clear graphic identity for all Vlerick publications appearing for the new academic year.