A new chapter

Symbolism in the Lannoo logo

August 27, 2014

For Lannoo, one of Flanders' most trendsetting publishers, Kandesign has developed a new logo, the third in the company's long history.


This new logo is an extensive reinterpretation of the basic idea behind the previous two logos: the classic little boat sailing in the wind. The new logo is a redesign with added value: it can also be interpreted as a book fanning open, and the symbol is shaped like the initial "L" in the company name, which adds recognition when seen on the spine of a book on the shelf.