A fresh start


Branding a product as old as time

August 19, 2014

The European Milk Forum, a joint effort by seven European countries, aims to generate a dialogue around dairy products and their nutritional value. This is why KAN gave the Milk, Nutritious by Nature campaign a new logo and a fresh visual identity. KAN also designed a website and supporting platform to implement the new visual identity in the different countries.  

Nutritious by Nature is also preserved across the board, and the logo has the potential to be used as an icon through interactive media. Ultimately, it can stand as a true brand ambassador.

KAN offered to manage the campaign and launched, via Kadanza, a central working tool and a cloud repository for all the content. From Kadanza, EMF can manage the campaign on social media as well as publish in print, on the web and by mobile. By creating online communication material and managing the social media channels as well as the website, EMF can ensure that the campaign reaches all the brand touch points. Each participating country also has easy access to the platform and can add its own content as well.

 

The EMF regularly organises conferences where healthcare professionals are invited to listen to lectures and to discuss the nutritional value of dairy. KAN designed various communication tools for these conferences, including invitations, delegate folders and video interviews.