A flock of geese, a powerful symbol

Translating brand values for Retail Partners Colruyt Group

October 11, 2015

Retail Partners Colruyt Group is the new name of Spar Retail. This was reason enough to provide the renewed brand with a new, contemporary and bright identity that reflects the values of Retail Partners in both form and content. 



In addition to the logo, KAN further completed the whole visual identity with guidelines for stationery, PowerPoint templates and other support material. Internal and external signage in the new brand style was designed for the head office in Mechelen.