A cross-continental brand rollout

Axalta Coating Systems's global rebranding successfully executed

October 14, 2015

Axalta has been a loyal KAN customer for nearly 20 years. When DuPont Performance Coatings rebranded globally as Axalta, KAN was asked to guide the brand rollout across the EMEA region. In addition to drawing up the brand guidelines, KAN also designed exhibition stands, price lists, certificates… in other words a full spectrum of communication materials. 


The rebranding and new brand rollout were successfully executed thanks to Kadanza, an online brand & media management platform with which you can manage your brand entirely, from strategy to guidelines, assets and editing.