A brand new look for the new school year


A rebranding puts school group KOGEKA on the map

September 01, 2017

 

Both KOGEKA and the school have similar visual identities. Unity lies in the form, while the colours bring nuance. Photography is important to the visual language. It puts the daily school life in perspective. The style is spontaneous. Natural light, depth of field and close-ups contribute to the personal nature of the photography.

The brand architecture follows a similar logic. With KOGEKA as the brand endorsing eight schools, the role of the organisation becomes clear to all stakeholders. In this way, the logo will have the opportunity to become a recognised quality stamp.

The new website will be launched at the start of the school year 2017-2018. From now on, the schools will also be presented as a single community online.