Philips Medical Systems
Other projects for Philips Medical Systems
GUI design
Interaction design
Page lay-out design
Icon & button design
Product identity design
Sense and simplicity
Philips is a global leader of technological innovation in healthcare, lifestyle and technology. The company delivers products, services and solutions with meaningful, technological benefits that help improve people's lives. In the healthcare market, Philips Medical Systems operates in three main business areas: Diagnostic Imaging Systems, Customer Services and Clinical Solutions. In this field too, Philips lives up to its brand promise of "sense and simplicity".
Because "sense and simplicity" is something that also holds for KAN Design, we were asked to develop a conceptual demo for a radiology application, in cooperation with Namahn. The result was a relevant application with a genuine appeal, based on expressed user preferences.
After having agreed upon the constraints for the application during a meeting with Philips engineers in California, the conceptual design was tested in a demo version. Philips took this demo to a stock exchange.
The application was designed to be utilised to its fullest potential in comparing, zooming and annotating images. All functions are easy to perform in the application, helping both doctors and their patients.




