KAN Design

Cost-effective online brand management

kandesign.net presents powerful ways to manage and develop your brand, brand assets, collateral and communication. Efficient and versatile, but always easy to use.

Effective on their own, but offering even greater efficiency when integrated, kandesign.net currently offers three online modules:

• BrandBook contains all the information you require about your brand, its identity and its applications.

• EditEngine is your online editing tool for quickly producing print-ready documents from a common template.

• PixelPool is your brand assets library, storing images and any other files, retrievable by browsing or keywords.

The key to kandesign.net efficiency is that everything is online, and easy to find for anyone with a browser and the necessary user rights that you grant them. By being online, your information is always up-to-date - any change or development is available to all as soon as it's been implemented. And kandesign.net is easy to use, as easy as the Internet itself.

kandesign.net is cost-effective through its very competitive pricing. Just basic set-up fees, economical subscription rates, and realistic prices for expertly-made EditEngine templates. You only use what you really need, and you only pay what you really use.

Online print editing and production

EditEngine makes very short work of any series of publications sharing a common template. Many applications, always efficient.

Using the "design once, apply often" principle, the power of EditEngine lies in the ease and speed with which documents can be generated from a basic template. Just edit text and pictures (EditEngine includes PixelPool to store and retrieve images), review and one mouse-click more will generate a print-ready pdf document to send to your printers. By being online, a document can easily be worked on in succession by f. ex. a writer, an editor/supervisor and a translator, wherever each may be located.

Many applications are possible. Either through generating a series of different documents, through generating multiple versions of a single document, or through a combination of both. Current EditEngine users are producing the following:

• Series of different folders, product and service leaflets, advertisements, instruction sheets, price lists, etc.

• Different language versions of the above

• Regional content versions for a quarterly newsletter

• Series of personalised business cards, interior signage inserts, name tags, CD labels, etc.

Benefits for everyone

EditEngine delivers professional, on-brand results, quickly and easily. But requires no graphic experience or expensive graphic software.

EditEngine is rare among online editors through offering true WYSIWYG editing. You can see what you're doing right in front of you, without arcane coding through mysterious menus before you even get a preview. It's so easy to use that anybody can do it. And because most of an EditEngine document is pre-defined in the template, you can be assured that the result will live up to professional standards and be completely in line with your brand identity specifications.

If you're a designer, this means you can edit a document, get it reviewed and sent off to production in record time. Or better yet: because anybody can use EditEngine, those repetitive little time-consuming jobs can now be done by the very people that need them, letting you get on with the really important and interesting work.

If you're an executive, EditEngine helps keep your collateral be on-brand, on time and on budget. Produced quickly and efficiently by anybody, even your assistant or secretary. Or even you yourself, should you want to. And meanwhile the files stay in one place so you can check up on them any time you want, and get all you need for a new printrun with just one mouse-click.

And last but not least: because EditEngine is an online tool, you don't need to buy expensive graphic software to do what it does. Nor do you get locked into a cycle of forever needing software upgrades. Whenever EditEngine is upgraded, you will instantly get the new functionality at no additional cost.

Online source of brand information

BrandBook offers graphic identity specifications, downloads and more to fully support your brand. Always up-to-date and easy to find.

BrandBook is where you find information about your brand and its applications. Depending on your requirements, BrandBook can vary in scope from just containing essential graphic guidelines to being a comprehensive single source of online information on every aspect of your brand, its personality, values, appearance and applications.

As your online brand identity manual, BrandBook contains brand application specifications, guidelines and examples - always accessible, always up-to-date. Downloadable documents include templates for stationery or on-screen presentations, to which can be added technical drawings for signage, vehicles, uniforms and any other brand application.

By adding brand personality and background information, BrandBook becomes a vital resource for communicating your brand and its values to colleagues and/or suppliers. This can help your workforce understand the brand and, combined with effective internal communication, not only love the brand but actually live the brand. Suppliers will also gain a better understanding of what their assistance is intended to support and promote.

BrandBook can easily be extended with further intranet functionalities, or tie into existing intranets through interlinking and (optionally) sharing a common log-in for access to both.

Manage and retrieve images and files

PixelPool stores images and any other file, retrievable by browsing or keyword. Easy asset management with many possible applications.

PixelPool is where you find your brand assets. More than just an online image library, PixelPool can store and retrieve any type of file through category browsing or keyword search. PixelPool is included as standard with EditEngine, and will add extra efficiency to BrandBook through storing download files, templates and finished documents with improved access and flexibility. But just on its own, PixelPool is a powerful tool to organise and manage anything from your brand's assets to your company's knowledge.

Having a central location for pictures and any other collection of files means nobody needs to look anywhere else. You'll get more use out of these assets, especially if set up so external people can also retrieve what they might need. For images, photographers can directly upload their work so you don't have to, and agencies can download what they need without you needing to find it for them.

The same advantages apply if PixelPool acts as a library for your knowledge-base. Here, your workforce can find electronic documents to inform themselves, or help answer questions from your customers. Or you can have PixelPool feed your customer service website directly with downloadable documents, freeing up time and improving service levels from your service desk.

Access on any browser

kandesign.net is available to anyone, anytime, anywhere. But user rights control who gets to use what.

Being completely online, kandesign.net offers complete freedom to any authorised user in when and where to work with it. In the office from 9 to 5, from home if that's where you also work sometimes, even from far away if you happen to be on a trip and need to check on something or quickly change that vital presentation. Your suppliers and even your customers can be granted access to selected parts of your data, saving effort and freeing up time for you and your colleagues.

But you'll always be in full control. Users are organised into groups with very specific rights and privileges, which exactly govern individual users' access to your information, or their ability to perform any task at any location. Access to kandesign.net can be set up to inherit internal user rights from your own intranet, and can also include public sections that can be linked from your public website. Total freedom of availability with total control of accessibility - kandesign.net offers the best of both worlds.