Federale Insurance

Corporate identity programme
Stationery
Print & publications
Advertising & sponsoring
Branch office signage
Design manual

Sharpen up

The new facade style for the nationwide network of 25 insurance branches is the culmination of the new graphic identity project for the Federale, a major Belgian insurance company.

KAN Design started this operation two years earlier, with a redesign of the basic elements for the corporate identity. In order to have an identical name for the entire country, the corporate name was shortened to FEDERALE. The wording "verzekering - assurance" ("insurance") was added to facilitate public acceptance.

The entire graphic identity programme - basic elements and a wide range of applications - has been included in an online design manual for use by both Federale personnel and external users.