KBC Bank & Insurance

Corporate identity programme
Stationery
Print & publications
Advertising & sponsoring
Branch office signage
Design manual

Merging brands

Commissioned by KBC, KAN Design has developed the new corporate identity for this recent merger of Kredietbank, Cera Bank and ABB Insurance.

Apart from the new logo design, this extensive project included the development of numerous identity applications: stationery, various publications and forms, as well as the total redesign of exterior signage for KBC bank and insurance branch offices.

To efficiently organise the entire project, and to allow access to the new designs by as many participants as possible, the entire development and standardisation of all identity elements has been bundled into an interactive design manual, accessible via the internet.


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